Professor Mark Chong


Mark Chong

Professor Mark Chong

Professor Mark Chong

Man on a mission

With close to a decade of industry experience under his belt in both agency and in-house capacities, Professor Mark Chong is a veritable font of knowledge, and is on a mission to impart as much of it as he can to his students.

“Industry experience is very important because in management, context is very, very critical to decision making,” says Professor Chong. “Having been in the industry for nine years, I’ve had the opportunity to make decisions in many different contexts. So in the classroom, I’ve been able to tell my students how one would react to situations in different contexts and make theories relevant in these contexts.”

To further strengthen the link between knowledge and practice, Professor Chong leads business study missions to the United States and Canada.

“Business study missions are one of the truly distinctive features of an SMU education. [They] are great for students because they expose them to business opportunities as well as business knowledge in different geographical settings,” he explains. “For instance, during the business study missions I’ve led to New York, students get to be exposed to the possibilities that are present in the creative industries.”

Just as corporate communication requires one to tailor messages for specific target audiences, Professor Chong eschews a ‘one size fits all’ approach to teaching and instead employs a multitude of innovative methods, including case studies and discussions, live industry projects, guest talks and simulations in the studio. “What works in a particular classroom and what works in a particular course may not work for another course and in another class,” he says of his pedagogical approach—one which has garnered him awards such as the Most Promising Teacher Award.

And while Professor Chong is passionate about sharing his knowledge, the process of learning is never a one-sided affair. He never ceases to be inspired by his students’ commitment to learning, their curiosity about the world around them, and the maturity they exhibit under challenging circumstances.

“I love teaching because it gives me the opportunity to be inspired by my students, and to learn from them in return.”

Come experience Professor Chong’s teaching for yourself, and Discover a Different U.



Good universities teach. Great universities transform. At SMU, we’ve assembled a world-class faculty who aren’t just the most eminent in their fields, but who are also the most passionate about delivering a transformative education. They will use innovative, award-winning teaching techniques and tools to engage you, to inspire you to think critically, creatively and holistically. They will impart  their wealth of insights, perspectives and experience to you, so that you will have the full complement of soft, hard and ‘heart’ skills to achieve career success, and serve society with verve, purpose and imagination. In SMU’s faculty, you will find much more than a teacher. You’ll gain a mentor, confidante and friend.


SMU’s faculty aren’t just experts at teaching, they’re also experts at learning. The varied and comprehensive initiatives driven by SMU’s Centre for Teaching Excellence ensure that they are constantly exposed to, and coached in, the latest teaching techniques, innovations and best practices, helping them to grow as professional educators. At SMU, your education is—dare we say—in the best hands.


We hope that you are as excited to work with our dynamic faculty as much as they are you. To find out more about what sets SMU apart from the rest, and for detailed information on the available programmes, scholarships and financial aid schemes, head on over to our admissions site at We look forward to seeing you soon!

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